Replied

A new way to connect through video-first discussions.

A new way to connect through video-first discussions.

Replied is a video-based platform enabling topic-focused discussions through a unique parent-child video thread system.

Initially created for academic communities, It addresses the frustration of delayed responses by creating an easy, interactive way to share ideas and get answers quickly.

Replied is a video-based platform enabling topic-focused discussions through a unique parent-child video thread system. Initially created for academic communities, It addresses the frustration of delayed responses by creating an easy, interactive way to share ideas and get answers quickly.

Replied is a video-based platform enabling topic-focused discussions through a unique parent-child video thread system.

Initially created for academic communities, It addresses the frustration of delayed responses by creating an easy, interactive way to share ideas and get answers quickly.

Role

Product Designer

Role

Product Designer

Role

Product Designer

Timeline

3 weeks

Timeline


3 weeks

Timeline

3 weeks

Year

2024

Year


2024

Year

2024

The Problem

The Problem

Imagine an app with great potential but no clear design to guide its users. Replied had the functionality like groups, feeds, and reply threads etc, but lacked the structure and design to make those features intuitive and engaging.


Users struggled to follow discussions due to an overly complex way of viewing replies and their parent threads.

Imagine an app with great potential but no clear design to guide its users. Replied had the functionality like groups, feeds, and reply threads etc, but lacked the structure and design to make those features intuitive and engaging.


Users struggled to follow discussions due to an overly complex way of viewing replies and their parent threads.


Imagine an app with great potential but no clear design to guide its users. Replied had the functionality like groups, feeds, and reply threads etc, but lacked the structure and design to make those features intuitive and engaging.


Users struggled to follow discussions due to an overly complex way of viewing replies and their parent threads.


User frustrations

User frustrations

Lack of Thread Visibility

Lack of Thread Visibility

Users couldn’t see when replies were made, view all previous replies, or follow discussions effectively, making it hard to stay updated.

Users couldn’t see when replies were made, view all previous replies, or follow discussions effectively, making it hard to stay updated.

Inefficient Navigation

Inefficient Navigation

Endless scrolling and no scrollable groups limited access to content, causing frustration when finding specific videos or groups.

Endless scrolling and no scrollable groups limited access to content, causing frustration when finding specific videos or groups.

Poor Layout and Clarity

Poor Layout and Clarity

Missing visual hierarchy and unorganized group listings made it difficult for users to locate relevant or joined groups quickly.

Missing visual hierarchy and unorganized group listings made it difficult for users to locate relevant or joined groups quickly.

My Approach

My Approach

With a tight timeline, I relied on rapid iterations to quickly prototype, test, and refine designs. This approach allowed me to address user pain points effectively while ensuring the solution was both functional and intuitive.

With a tight timeline, I relied on rapid iterations to quickly prototype, test, and refine designs. This approach allowed me to address user pain points effectively while ensuring the solution was both functional and intuitive.

Feed page: Learning through Iteration

Feed page: Learning through Iteration

This section will cover process of designing feed page.

This section will cover process of designing feed page.

Groups page: Learning through Iteration

Groups page: Learning through Iteration

This section will cover why below ideas didn't work and how design evolved till acceptance.

This section will cover why below ideas didn't work and how design evolved till acceptance.

Hi-Fi Design

Hi-Fi Design

Impact

Impact

  • 40%

    Faster in

    Navigation

  • 25%

    Boost in Engagement

  • 35%

    Higher Feature Adoption

Key Takeaways

Key Takeaways

Key Takeaways

Learned the importance of balancing clarity with functionality through iterative testing.

Learned the importance of balancing clarity with functionality through iterative testing.

Personalization significantly boosted user engagement and satisfaction.

Personalization significantly boosted user engagement and satisfaction.

Future Focus

Future Focus

Future Focus

Introduce visual tools for seamless navigation of long conversations.

Introduce visual tools for seamless navigation of long conversations.

Use heatmaps and journey mapping to refine usability faster.

Use heatmaps and journey mapping to refine usability faster.

View other work

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